Zinnia Wealth is Committed To You For The Long Run.


Zinnia Wealth Management is committed to helping you pursue your long-term financial goals. As specialists in retirement and estate conservation, we can help you answer the questions you may have about your financial future, such as:

  • Will I be able to retire early?
  • How much money will I need in order to retire?
  • How can I get the most out of my 401(k)?
  • Should I have a traditional IRA or a Roth IRA?
  • How can I position my investments for higher potential returns while reducing risk?
  • How can I help ”inflation-proof” my investment income?
  • Do I need disability income insurance or long-term care insurance?
  • How can I ensure that my children receive as much as possible from my estate?
  • What do I need to know about wills, trusts, and probate?

We offer financial products and services tailored to your individual needs. Zinnia Wealth Management is committed to you for the long run.

Zinnia Wealth Management specializes in personally helping families, individuals and businesses achieve wise financial stewardship.

Our group concentration is on four essential retirement planning strategies:




15+ YEARS OF EXPERIENCE | InvestmentNews 40 Under 40 Winner

Zinnia Wealth

Charisse Rivers
CEO and Financial Planner

Charisse Rivers is a retirement strategist focused on helping people grow, protect, and reduce taxes on their wealth. She has been featured in ABC, FOX, NBC, CBS, InvestmentNews, WealthManagement.com, WSJ, USA Today, and Forbes magazine. She has also written online articles for CNN Money, Forbes, Fortune, and Annuity 123. She is founder and CEO of Zinnia Wealth Management and Zinnia Wealth Advisory, a Registered Investment Advisory firm. As a fiduciary in her industry, Charisse provides efficient and secure strategies for anyone nearing or in retirement. The overall initiative is to help get her clients to retirement and beyond.

She is also the host of the radio show “Retirement Coffee Talk” broadcasted every Saturday at 8:30am, 11am, and every Sunday at 8am and 12noon on WSKY 97.3 FM. Additionally, you can hear Charisse on WXJB 99.9 FM radio every Saturday at 9am. Tune in as Charisse discusses the latest financial tools and guides listeners through the complexities of planning for retirement, preparing them for the future they deserve so they can live by design, not by default.

She was recently chosen as one of the top 40 under 40 advisors in the nation with InvestmentNews as a forward thinker in her industry and she was chosen for NAIFA-Florida top 4 advisors under 40. Zinnia was also recognized on WealthMangement.com’s 2019 Thrive List of Fastest-Growing Advisors in the U.S.. As of January 2020, for the second year in a row, she was chosen as a Gator100 honoree, recognized as one of the world’s 100 fastest-growing Gator-owned or led businesses.

Passionate about helping other and spreading financial literacy to teens, Charisse gives back through her 501c3 nonprofit she started called the Grilled Cheese Foundation. The foundation was formed to help middle school and high school students foster their talents and get them get to college with scholarships and financial literacy.

Featured in Section are paid advertisements. For more information the awards on the 40 under 40 InvestmentNews award go to InvestmentNews.com.


personal financial planning

Toni Knowles
Administrative Assistant


Toni Knowles is the administrative assistant at Zinnia Wealth Management. She joined the company in 2018 and brings with her over 15 years of customer service experience, and fourteen years (cumulative) of leadership in the girl scouts. She’s learned discipline through being a 15-year USSF soccer official, as well as being a military veteran (Army).

Toni works behind the scenes scheduling events, setting up seminars, and maybe the voice you hear when you get to follow-up calls concerning your upcoming educational classes.

Toni has lived in many places, from upstate New York to rural Texas, but she’s called Florida home for over 20 years.

investment management

Mary Pope
Office Manager

Mary has more than 15 years of extensive experience in the financial industry. She has a strong customer service background; her warm and caring personality is evident in the respect that she shows every client. Over the past 15 years, she has worked as an executive assistant for Zinnia Wealth Management and other independent advisors. She has a strong background in annuities and will guide our clients from the time they start the annuity new business process until the policy is delivered. She is also available to assist clients with any inquires that they have during the on-boarding process and for any customer service inquires once the policy is issued.

Mary was born in raised in the Ocala area; she is a true Floridan. She is married and has three children. They enjoy family time on the boat, in the mountains, or on the Florida coast. Her husband is a dirt track enthusiast and they spend time at the local race tracks. She is actively involved in her Church and a leader in the Children’s Ministry.

investment management

Goldie Hester
Associate Advisor

Goldie has always had the heart to serve people, so in 2000 she began a career in the Financial Industry, hoping to make a difference in people’s lives by helping them secure their financial future. She started as an insurance professional in the State of Florida and later became registered as a Registered Representative. She continued by becoming an Investment Advisor Representative and earning a Retirement Income Certified Professional (RICP®) designation. She has mentored with Ed Slott, IRA Specialist and some of the Top Professionals in the Industry.

Goldie enjoys reading, gardening, antiquing, and spending time with her Grandchildren. Goldie is a supporter of several charities and helps to provide assistance to children’s programs in her community.

Her focus is to help you achieve your goals and objectives for a successful retirement and a legacy for your heirs.